How we make money

We want you to understand the exact relationship between our reviews and our revenue. Here it is, in plain language.

Affiliate links

Every "Check price on Amazon / Target / BuyBuyBaby" button on this site is an affiliate link. If you click it and buy the product, the retailer pays us a small commission. You don't pay a cent more — the commission comes out of the retailer's margin, not your wallet.

What affiliate links do not do

They don't influence our verdicts. We link to the product whether we recommend it or tell you to skip it — on a "skip" review, the button is there so you can click through, read the retailer's own reviews, and make up your own mind. Linking to a product we recommend skipping still earns us commission if someone buys it anyway. We're okay with that, because the alternative is hiding the purchase link from you, which is paternalistic.

No sponsored content. Ever.

We don't accept payment from brands in exchange for coverage, placement, verdicts, or favorable wording. We don't accept free product samples in exchange for reviews. When a brand offers either, we say no and keep a note of the outreach.

Where our reviews come from

Every review synthesizes public online discussion from parenting communities. We link every quoted voice back to the original permalink so you can read the full context and judge the source yourself. We don't bulk-cache post bodies; we pull public endpoints, quote with attribution, and move on.

Not medical or safety advice

Our reviews describe what parents reported online and what we think the consensus adds up to. We're not pediatricians, sleep consultants, or safety engineers. For anything that touches your baby's health or safety, follow your pediatrician's guidance and the manufacturer's instructions — not our review.

Contact

Corrections, disputes, and "you missed the consensus on this one" notes are welcome. Use the email capture form on any review page and reply to the confirmation email; we read every one.